Acxiom Corp. has rebranded Digital Impact as Acxiom Digital. The rebranding reflects Digital Impact’s e-mail marketing operations and MarketLeap, its search engine marketing business, into Acxiom, according to the Little Rock, AR-based company.
Kevin H. Johnson, former vice president of products and marketing for Digital Impact, will lead Acxiom Digital. William Park, former CEO of Digital Impact, has been given responsibility for Acxiom’s InfoBase data business, Acxiom Direct, and Acxiom Digital.
Acxiom Digital’s next moves include broadening its customer acquisition services through a series of Web sites. Its initial focus is the education industry, which it will service via its Web site http://www.healthcareers.ne.
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