Acxiom Launches Online Sales Leads Service

Acxiom Corp. has debuted MySalesHero.com, an online sources of consumer and business leads.

The target audience is small and medium-sized businesses. The new offering provides customer service and marketing counsel; flat fees for data lists; built-in compliance business rules, including do-not-mail; geographic targeting, including ZIP code and carrier route code; suppression of previously acquired names.