The American Advertising Federation has launched a sweeping consumer protection initiative designed to increase the number of small marketing and advertising businesses with online privacy policies.
The group will distribute a series of streamlined mix-and-match privacy policies to the 42,000 small business members in its 207 local ad clubs and federations. The organization will augment the materials with educational workshops for club members in the top 100 media markets, with a goal of completing the first 20 seminars by the end of 1999.
“With this program, we’ve done the hard work for them, and we hope this will increase small business compliance,” AAF president and CEO Wally Snyder said in a statement.
