Search Results for: promotional marketing

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season.   The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are:  Hyper-personalized product discovery is here  AI agents will boost employee productivity  Unified commerce […]

“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]

While previous editions of the FIFA Club World Cup have paled in comparison to the spectacle of the international World Cup, DAZN is betting this year’s club-level competition will feel different when all is said and done.

  Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer.    BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]

This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.