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We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.

Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries. Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean budget of 7.7% of a company’s revenue in 2025. […]

Nearly 44% of a retailer’s web traffic that ends in conversion comes from paid or organic search. Google’s new AI Mode will change that. Google is rolling out AI Mode, a chatbot-style interface within search, the behemoth announced at its annual developer conference, Google I/O in May. Instead of shoppers typing in a few keywords […]

Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.

The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information.  As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must […]

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.