Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president of marketing at E2M Solutions, writing for Search Engine Journal.
He offers five tactics for link building that aren’t rooted in traditional forms of content:
1)
Network
