Year: 2025
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Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.
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Influencer Marketing
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.
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B-to-B Events
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and […]
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B-to-C Events
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]
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B-to-C Events
Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]
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B-to-C Events
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the […]
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CTV Roundup
A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide
You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet.
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Shopper/Retail
Cosmetic brand E.l.f. raises its prices $1 due to tariffs
E.l.f. takes a casual tone to its Instagram announcement of its tariff-driven price increases, which start Aug. 1. Cosmetic brand E.l.f. announced on its Instagram channel that it is raising its prices by $1 on all of its products starting Aug. 1 due to tariffs. The brand made the announcement using a casual […]
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Crisis Management
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
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Shopper/Retail
Shoppers notice tariff-fueled higher prices, adjust spending
A new study finds that shoppers report making fewer purchases recently, or have switched brands because of higher prices. While shoppers may be struggling to keep up with the on-and-off again tariff headlines, they are noticing the result: higher prices. According to a survey of 1,000 U.S. adults in April conducted by ecommerce platform Vtex […]
