Year: 2025
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Cynsiders
All Roads Led to YouTube for “And They’re Jewish”
Hen Mazzig‘s digital weekly series “And They’re Jewish” takes audiences to the homes of Debra Messing, Mayim Bialik, Eyal Booker, Emmanuelle Chriqui and more as they share stories about their personal lives and careers. Mazzig explains why YouTube is the ideal platform for his project. Why launch on YouTube? I didn’t want this show locked behind a paywall, […]
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Marketers
Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to package their inventory into curated deals. Classify is […]
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AdExchanger Talks
Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”
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AI
Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed
Many people stumble into ad tech from entirely different career paths. But Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning.
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Data-Driven Thinking
Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up
Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater. DSPs, SSPs, exchanges, verifiers and data vendors now pile […]
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Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
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AI
MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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B-to-B Events
Crafted for the C-Suite
More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. We’re talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer […]
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Data-Driven Thinking
Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information. As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must […]
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Digital
How Tony’s Chocolonely Leveraged Paid Media to Increase Distribution and Sales
Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution.
