Year: 2025
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Campaigns
Sara Blakely’s Sneex Evolves Marketing to be More Approachable
Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury heeled sneakers at commuting women during New York Fashion Week.
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AI
Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages
After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.
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The Big Story
The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.
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Cynsiders
From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift is underway: […]
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Cynsiders
Let’s Get Shoppable
By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want. Buy: The Promise of Shoppable TV. What do you think are the biggest questions […]
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B-to-C Events
Back-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z
Viral denim campaigns are dominating the back-to-school social media conversation this year (we’re still trying to master KATSEYE’s Gap choreography to “Milkshake”), and reactions to the ads on Instagram and TikTok have run the gamut. But some brands have opted to go offline and, instead, bring their latest fall fashion collections, beauty products and dorm […]
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Branding/Marketing
Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign
After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer.
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AI
Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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AdExchanger Talks
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […]
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Data-Driven Thinking
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s […]
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