Year: 2025
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Cynsiders
ScreenShift’s “Aha” Moments
What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic. […]
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Data-Driven Thinking
Personalization Isn’t Everything: The Case For Marketing That Brings People Together
Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel). But as the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does […]
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B-to-C Events
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.
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Crisis Management
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
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Pop-Ups
Cheez-It Boosts Social Buzz with Night Club Pop-Up
Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.
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B-to-B Events
Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. […]
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Inside the Buy Side
National TV Is No Longer The Holy Grail: Why Smart CMOs Are Betting On Local
Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.
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Marketers
MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.
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Trade Shows
Big Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025
Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention Center Sept. 29 through Oct. 1. Produced by PMMI, the Association for Packaging and Processing Technologies, the show displayed innovation across a record-breaking 1 million square feet of space, the largest in its 30-year history. According to PMMI president and […]
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Trade Shows
Portals, Dimension, and Bites: Five Fresh Ideas from Groceryshop 2025
This year’s Groceryshop 2025, held Sept. 28 through Oct. 1 at the Mandalay Bay Convention Center in Las Vegas, drew more than 5,000 senior-level retail, grocery and CPG professionals from more than 50 countries, with topics such as enterprise-wide AI and health-driven, value-conscious consumers dominating conversations. Owned and produced by Hyve Group, the show has a signature vibe that […]
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