Year: 2025
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Pop-Ups
Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers
Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.
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Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
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B-to-C Events
Experiential Marketing Trend of the Week: Sweet Shops
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once viewed as a fleeting trend has become a data-backed behavioral shift that is influencing the way marketers approach IRL engagement. With younger generations continuing to invest in small pick-me-ups as a means of self-care, brands have been activating pop-up sweet […]
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AI
When Buyers And Sellers Actually Talk To Each Other, Campaigns Run Better (Who Would’ve Thought?)
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]
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Data-Driven Thinking
AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams
While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]
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Programming
Fox Weather Marks Four Years Since Launch
Fox Weather celebrated its four-year anniversary Saturday. After launching with a mobile app, website and full-service FAST channel, it has since worked toward an omni-channel experience that encompasses streaming, CTVs, online and linear.
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CTV Roundup
High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.
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B-to-C Events
From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]
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The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service.
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Cynsiders
CTV, or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success? […]
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