Year: 2025
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Agency Life
Three Production Lessons from the Ryder Cup Main Stage Ceremonies
The storied Ryder Cup, held in September at the Black Course of Bethpage State Park in Farmingdale, NY, was not without its headline-making moments beyond the game of golf. Widely regarded as the Super Bowl of the sport, the tournament, which is played every two years globally and every four years in the U.S., featured […]
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AdExchanger Talks
It’s Game Over For Outdated Gamer Stereotypes
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and partnerships.
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Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.
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B-to-B Events
The Brief, Live! Special Edition: Halloween Hijinks
Alienware’s spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown’s global balloon hijinks.
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B-to-C Events
The Brief: Micro-Restaurants and Pop-up Cathedrals
This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.
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Digital & Technology
What to Do When Clients Ask: “Can We Use ChatGPT for This?”
The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.
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AI
AI Is Quietly Redefining How Users Find and Engage With Content
In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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B-to-C Events
Experiential Marketing Trend of the Week: Casino Plays
The casino environment is rich with calls to action and audiences anticipating constant entertainment. And with world-building a top theme in experiential campaigns this year, brands are betting on casino pop-ups and integrations to level-up on hospitality, capture committed enthusiasts, and put a strategic spin on playing the tables. American Express is growing its investment […]
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Marketers
Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.
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B-to-B Events
Field Report: How Brands Fused Passion and Business at the 2025 SEMA Show
A drift demo shredding tires to a cheering crowd? Hundreds of meticulously decked-out rides and a wild after-party festival? You’re at the 2025 SEMA Show, the automotive aftermarket global business event, which took place Nov. 4-7 at the Las Vegas Convention Center. With more than 153,000 attendees from 140 countries and regions, including 2,300 exhibiting […]
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