Topic

Year: 2025

  • B-to-B Events

    The 2025 Women in Events Roundtable

    This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…

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  • Agency Life

    Agency News: Spiro Announces its Acquisition of 2Heads

    Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in […]

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  • Cynsiders

    Canela Media Partners With Sprite for Holiday Campaign

    Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las Marías, twin sisters who perform regional Mexican music. Developed and produced by Canela Studios, the campaign for Sprite’s Winter Spiced Cranberry soda is aimed at engaging Hispanic American consumers who embrace both tradition and modernity. The spots showcase two parallel holiday experiences […]

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  • AdExchanger Talks

    From Hype To Hyperscale In AI

    AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

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  • Cynsiders

    Let’s Get Real About Agentic AI

      As CES approaches, we’re seeing a surge of “agentic AI” announcements across adtech. But does the messaging match the reality? Frans Vermeulen, President of Swivel, separates what’s real from what’s aspirational.   Why are DSPs emerging as the earliest movers in agentic AI?   DSPs sit at the heart of fragmentation, complexity, and control. […]

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  • B-to-C Events

    The Brief: Roman Convoys and Parking Parties

    This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.

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  • Cynsiders

    DBC: Staying Ahead of the Curve

    DBC, a PR and marketing agency specializing in adtech and data insights, has been named to Cynopsis’ inaugural “25 in 25” list, recognized for its forward-thinking approach to helping clients break through a crowded and rapidly evolving marketplace. President Bill Daddi discusses how the company continues to stay ahead of the curve. DBC is an […]

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  • Cynsiders

    Intent vs. Action: The Real Story of Holiday Shopping 2025

    By Kristen Whitmore, VP of Insights, Lotame Holiday shopping used to be predictable. This year, Gen Z, millennials, and a growing group of “new frugals” are shifting long-held behaviors, and the gap between what shoppers say and what they actually do has become impossible to ignore. Marketers continue to hear one dominant message: consumers expect […]

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  • AI

    Trust Is the New Publisher Playbook — And the 2026 Advantage

    As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.

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  • Tech & AI

    Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency

    AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.