Year: 2025
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B-to-C Events
Experiential Marketing Trend of the Week: Listening Booths
In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]
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Marketers
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically.
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Data-Driven Thinking
CTV Is Less Transparent Than YouTube. That Should Alarm Everyone
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney […]
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Cynsiders
TOGETHXR x StudBudz Redefines Fan Engagement
Sports media company TOGETHXR staged a major takeover during NWSL Championship week, generating 4 million impressions in just 72 hours. The lineup featured content like a pre-match livestream with the WNBA’s StudBudz duo, Courtney Williams and Natisha Hiedeman—friends known for their hit Twitch channel—along with Megan Rapinoe popping into the suites of NWSL Commissioner Jessica […]
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B-to-B Events
Women in Events 2025: Meet Meredith Diehn
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I always look for posters of the map and lineup or schedule so I can take a picture of them […]
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B-to-B Events
Women in Events 2025: Meet Keri Ibbitson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. A friendly face—i.e., community! If you could change something about the industry, what would it be? Normalize self-care. Managing […]
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B-to-B Events
Women in Events 2025: Meet Becky Katz Davis
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m hyperaware of how people move and flow in any space. It’s easy for guests to bottleneck, and nothing […]
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B-to-B Events
Women in Events 2025: Meet Shanise Anderson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example, […]
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B-to-B Events
Women in Events 2025: Meet Ashley Jex Wagner
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. How organizers are engaging with their audience and if the experience is connecting with them. If you could change […]
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B-to-B Events
Women in Events 2025: Meet Jenn Cammarota
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever, […]
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