Year: 2025
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Programming
In the Wild: C-SPAN Celebrates 46th Anniversary
Every year, March 19 signifies a new milestone for C-SPAN.
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Agency Life
Eight Tips for Agency Execs on Securing a Work-Life Balance this Summer
That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, we’re examining how agency leaders manage their free time, create boundaries and keep their teams firing on all cylinders. To find out where the community stands on the topic, we spoke with […]
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Branding/Marketing
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
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B-to-C Events
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]
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Shopper/Retail
Wayfair to open second large physical store
Building on the success of its Chicagoland store, Wayfair announces it will open a large store in Atlanta in 2026. Home furnishings giant Wayfair announced this week it plans to open its second large-format store in Atlanta in 2026. The 150,000-square-foot store will sell offer a variety of styles across all of its home […]
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Most Read
Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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Media Relations
Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.
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B-to-B Events
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand […]
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AdExchanger Talks
Rob Wilk Is All Charged Up About Yahoo’s O&O
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.
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Shopper/Retail
Many discover products on social media but few purchase
A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere. In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]
