Year: 2025
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B-to-B Events
Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor
If you’ve never taken a slide instead of an escalator, you haven’t been to AWS re:Invent, Amazon Web Services’ flagship global cloud-computing conference, which took place Dec. 1-5 in Las Vegas. The 14th annual gathering (T3 Expo served as general contractor) brought together thousands of cloud computing experts, builders, partners, and tech enthusiasts to learn […]
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AI
Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call
Publishers may have seen a holiday traffic surge, but it wasn’t the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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B-to-B Events
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
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AI
Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane
Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year’s buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.
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Shopper/Retail
Cyber Monday Takes the Cake for Biggest Online Shopping Day
U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.
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Marketers
New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]
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Programming
Great American Media Ready to Light Up Christmas
With Thanksgiving now in the rearview mirror, it’s full speed ahead for holiday celebrations—although some are happy to begin festivities as early as possible.
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Influencer Marketing
Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening
While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.
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B-to-B Events
Experiential in Color 2025: Inside the Program’s New Mentorship Initiative
Since the inception of our Experiential in Color recognition program in 2021, created to shine a spotlight on and help support a pipeline of verse talent and leadership in events, mentorship has consistently risen top as a key driver of new and meaningful opportunities for rising stars in the industry.
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Cynsiders
The Next Era of OOH
What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]
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