Month: January 2025
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Data-Driven Thinking
Brands Have A Right To Control The Ad Placements Around Political Content
House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based […]
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Programming
In the Ring: Netflix Bullish on Live Events, Ups Price
It was an eventful end to 2024 for Netflix after taking some of the biggest steps in its foray into sports.
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B-to-C Events
The Rise of Women’s Sports Activations
Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]
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CES 2025
Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content
Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.
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Branding/Marketing
Three Ways to Connect Authentically With Underserved Communities
As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.
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Digital & Technology
Navigating Trust Challenges With AI Disclosure
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.
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Branding/Marketing
B2B Marketers: Why So Serious?
Four ways your B2B company can embrace B2C tactics to take your brand from bland to bold.
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B-to-B Events
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]
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AI
Life After TikTok: A Game Plan for Media, Marketing, and Advertising
With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.
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Crisis Management
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
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