Year: 2025
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Corporate Social Responsibility
For Data Centers, Transparency Isn’t Optional: Neighbors Need Information
Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.
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Branding/Marketing
Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship
To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game.
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Shopper/Retail
Woof Gang Reaps Local Marketing Benefits With National Resources
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.
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AI
Forrester Report Clarifies Differences in AEO and SEO Practices
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.
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AdExchanger Talks
The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.
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Marketers
Top 10 Stories of 2025
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.
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B-to-B Events
Top 10 Most-Clicked Trend of the Week Stories of 2025
In a year where designer dolls and love stories grabbed the world’s attention, event marketers also leaned into niche interests and the speed of pop culture across their campaigns. These were among themes across the nearly 50 installments of our Trend of the Week column in 2025, and as the wheels turn for 2026, we’ve […]
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The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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Marketers
Chief Marketer Unveils 2026 Marketers of the Year
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.
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AI
AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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