Year: 2014
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Agencies
Starbucks Gets It – How Happy Employees Result in Happy Customers
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
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Agencies
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
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Agencies
Why LinkedIn and Salesforce Must Play Nice
Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.
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Agencies
DuPont’s Online Video Success Story
DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.
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Agencies
5 Things Marketers Can Learn from Fashion
Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.
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Data & Analytics
Despite Security Concerns, Consumers Still Share Data
Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.
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Agencies
4 Tips for Leveraging CRM Data
When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.
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Agencies
Chief Marketer Listline Nov. 3
Lists featured this week include Capper’s Farmers and Cars & Parts.
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Agencies
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Agencies
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
