Year: 2014
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Acquisition
Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
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Digital
Digital Marketing Trendwatch
In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Agencies
App Marketing Costs Are Rising
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
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MarTech
CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
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Data & Analytics
Webinar: Overstock’s Transition to Data-Driven Marketing
Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.
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Acquisition
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.
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Agencies
Chief Marketer Asks…What Was the Best of 2014?
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.
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Agencies
In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting.
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Data & Analytics
The Secret to B2B Data? Keep It Clean
You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]
