Year: 2014
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Agencies
Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.
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Social
12 Social Marketing Changes YOU Need to Know About
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
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Agencies
A Surprising Presence at SXSW with Charitable Guerilla Marketing
One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.
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Pssssst. Have you heard…
Enter today to get the recognition you deserve with a 2014 PRO Award.
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2013 Pro Award Winners
The PRO Awards recognize outstanding promotion marketing in 26 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 23rd annual 2013 PRO Award winners! Complete the form on the right to Download the 2013 […]
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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Data & Analytics
Do You Have a True B2B Marketing/Sales Partnership?
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
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Agencies
When Personalization Goes Wrong—And Ways to Make it Right
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
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Agencies
Direct Mail Tips: Length, Timing and Segmentation Matters
“The more you tell, the more you sell” is still the mantra for many direct mailers.
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Agencies
LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
