2014 - Page 49 of 63 - Chief Marketer

Multiscreening and Digital Advertising

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.

Infographic: Top Lead Gen Tactics

What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

Social

Paid Promos and Social Marketing

It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

Digital

MillerCoors Boosts Digital Video Spending by 50%

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.

Social

How Hashtags Can Drive Business

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

Lead Gen Programs Need to Stay Positive

One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.

Agencies

Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Agencies

How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.