Year: 2014
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Big Spike in Marketing Technology Use by Progressive B2B Companies
B2B companies are employing marketing technology than ever. This report outlines what you need to know.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Agencies
Digital Marketing Comes of Age for CPG Brands
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
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Agencies
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
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Mobile
4 Tips to Make Campaigns Work Across all Screens
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
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Who Should Control Marketing Tech?
Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?
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Agencies
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Agencies
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
