Year: 2014
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Agencies
Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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Agencies
Making Mobile Part of Your Lead Gen Strategy
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
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Social
CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases
LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?
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Social
4 Tips to Cultivate an Active Social Media Community
Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.
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Mobile
Unilever Mobile Ad Compensates People in Asia with Free Airtime
Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.
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Social
Posting a Video on YouTube? 4 Steps to SEO it.
Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.
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The 15 Marketing Executives Making the Biggest Bucks
Forbes has just released this list of the 15 highest paid marketing executives.
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Top 3 Marketing Automation Worries: Survey
This survey from VentureBeat share the major concerns CMOs have about marketing automation.
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Agencies
Six Mobile Messaging Types and How to Use Them
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
