Year: 2014
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Agencies
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Agencies
Austin Agency Attracts Attention with Bus Tour to Local Taquerias
Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Agencies
Honey Maid Responds to Anti-gay Comments: Video
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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9 Ways the CMO Role Impacts Your Bottom Line
Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Content Marketing is NOT Advertising
This article offers tips on preparing and evaluating content marketing and yielding benefits.
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Data & Analytics
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
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Social
Surviving Facebook’s 1% Brand Reach
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.
