Year: 2014
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New Penton Database Offers Targeted B2B Data
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
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Agencies
Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
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Agencies
iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
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Data & Analytics
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
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Agencies
Developing Sophisticated Lead Scoring
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
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Big Data for Smaller Businesses
Why DataMentors says Big Data isn’t just for big businesses.
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Agencies
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
