Year: 2014
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Mobile
3 Steps to App Marketing
Learn how to make sure your app marketing campaign gets downloaded and not dismissed.
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Agencies
4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
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Digital
Marketing Challenges for Political Marketers
Political marketers today must rely on a variety of marketing media to reach voters.
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Agencies
How to Allocate and Manage a Digital Marketing Budget
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Data & Analytics
Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
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Agencies
CMO Talks: 3 Things to Know Before Taking a New CMO Job
Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.
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Agencies
Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
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Agencies
Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.
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Agencies
CRM Is Profitable; Valued at $20.4 Million
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
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Social
Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.
