Year: 2014
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Agencies
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
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Agencies
Chief Marketer Listline June 30
Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.
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Agencies
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Social
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
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Social
The Secret to Edmunds Optics’ Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
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Social
Combining Paid Search With LinkedIn Ads for B2B Success
Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of
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Social
What Do You Want Your Content Marketing to Achieve?
Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.
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2014 Pro Awards Winners
The PRO Awards recognize outstanding promotion marketing in 27 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 24th annual 2014 PRO Award winners! Complete the form on the right to Download the 2014 […]
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TapouT’s Integrated Web Platform Success
TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.
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RedSeal Looks Online for Lead Gen Gold
RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.
