Year: 2014
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Agencies
The Best Ways to Track Leads
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
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Agencies
Chief Marketer Listline June 25
Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.
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Agencies
In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up.
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Agencies
How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
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Getting the Most Out of Marketing Automation
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
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Marketing Technology: Are you in Control?
Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.
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Social
Ritz-Carlton Leads in Shift in Social Strategies
Marketers are shifting social strategies from getting likes to who’s really behind those likes.
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Agencies
Honda Markets its Fit to Gen Y
Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
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Agencies
Millennials and their Love for Loyalty Programs
Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.
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Is Your Analytics Team Making the Cut?
With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed.
