Year: 2014
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Agencies
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Agencies
Lessons From China on Social Commerce
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
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Social
Five Strategies to Selling Your Boss on Social Media Spending
CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.
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Agencies
Chief Marketer Listline Aug. 12
Lists featured this week include Save the Chimps and Studio Live Design.
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If You’re Looking for New Customers for Your Products, Services and Technologies
Here are six reasons why you should be in Chief Marketer’s Source Directory: Be front and center when brand marketers are looking for partners, new products, service providers and vendors in the searchable online directory. Lead Generation via direct information request, your phone number, email address and social networks Your listing will be search engine […]
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Meeting Customer Expectations Online
Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands
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Six Components for Online Marketing Success
The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.
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Social
Facebook Ads Getting Pricier
It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
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On Tap for Marketing Automation: Better Analytics
Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.
