Year: 2014

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  Yahoo and comScore Team Up

  Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.

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  Clever Lead-Gen Concepts

  Interact co-founder Josh Haynam has weighed in with a list of 32 clever lead-generation ideas for marketers.

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  Agencies

  Is Location a Vital Data Point in Mobile Targeting?

  Should location really be at the center of your mobile targeting and media delivery strategy?

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  Data & Analytics

  Olympic Sponsorship Helps USG Leap Rebranding Hurdle

  USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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  Agencies

  Focus on the Customer, Not Yourself, in Inbound Marketing

  How have your customers changed and how have you responded?

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  Agencies

  Chief Marketer Listline August 6

  Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.

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  Cross-Device Marketing Trends & Tips

  Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

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  Social

  How Brands are Sneaking Ads onto Vine

  Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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  Digital

  Under Armour Signs First Non-Athlete for Women’s Line

  Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.

• Agencies

  American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

  American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.