Year: 2014
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Agencies
Chief Marketer Listline Aug. 20
Lists featured this week include New Hampshire Public Television and Elite Bakers.
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Agencies
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Social
Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.
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Agencies
Over 40% of Web Pages Still Not TCPA Compliant: Infographic
Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.
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Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
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Marketing Apps Get Users Engaged
Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.
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Mobile
Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.
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Successful Marketing Dad Petitions Dove to get “More Real”
Dove is being asked by a former marketing exec to make Dove “more real” for girls and is circulating an online petition to get the job done.
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Agencies
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
