Year: 2014
-
Social
Using Social Proof to Boost Conversions
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
-
Agencies
Making Your Creative Pop: 4 Steps
“Make it pop” is one of the most common—and infuriating—questions creatives hear.
-
Agencies
5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
-
Partnerships Key to Business Success: Report
Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network.
-
Agencies
Chief Marketer Listline Sept. 10
Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.
-
Agencies
DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
-
Inside the 2014 Marketing ARC Award-Winning Campaigns
The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.
-
Email
Pushing Limits to Boost Conversions
Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.
-
Mobile
The Best Online-Offline Attribution Strategies
With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.
-
Social
Integrating SEO and Social Marketing
Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.
