Year: 2014
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Agencies
Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
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Agencies
How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Agencies
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
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Agencies
Chief Marketer Listline Sept. 15
Lists featured this week include Healthy as a Horse and Keekoo.com.
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Marketing Money Watch: 5 Tips for Selling Your Business
Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.
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Social
Tips for Killer Social Media Campaigns
Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.
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Agencies
4 Ways to Reach Passive and Turned-Off Customers
Those inactive members may be draining precious resources from your loyalty program.
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Digital
Unusual Keyword Sources Can Spell Success
Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.
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Event Tracking & Content Marketing ROI
Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.
