Year: 2014
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5 Killer Digital Marketing Strategies
Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.
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Social
How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.
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Agencies
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Social
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Agencies
Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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Agencies
5 Steps for Assessing Marketing Technology Business Value
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
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Agencies
Sorting Out the Chaos of Marketing Tech Change
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
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Agencies
Chief Marketer Listline Sept. 29
Lists featured this week include Better Senior Living and the Innovation B2B file.
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Big Marketing Ideas for 2015
It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
