Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
Pfizer regroups on its 2012 "Get Old" campaign with a socially driven campaign that focuses on consumer engagement.
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
Learn how NASA is building social colonies to raise awareness.
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen.
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.