NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
Articles by Rodney Mason
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
