June 2014 - Page 3 of 6 - Chief Marketer

Millennials and their Love for Loyalty Programs

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

Is Your Analytics Team Making the Cut?

With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed.

Digital

ROI Better for Video than Text

Get the update on how video marketing can hit the bullseye and ROI way better than text.

Using Tag Management Tech as Middleware

Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to synchronize data among many different marketing software packages.

Making the Most of the “Mobile Moment”

Consumers are increasingly turning to mobile devices for information and answers, and it’s up to marketers to be there for them when they come calling.

3 Ways to Break Through Marketing Clutter

Here’s three basic premises that businesses can and should think about to slice through the marketing clutter.

One Big Marketer’s Challenge: Selling to Millennials

Far too many marketers are having a hard time selling and reaching millennials. This article offers some advice.

Marketing Automation Can Lead to Increased Revenue

A new study from RazorSocial shows that 25% of companies that have adopted marketing automation reported a boost in revenue between 30 and 49 percent.

Agencies

Global Brands and Local Lead Gen Challenges

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.