Month: June 2014

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  TapouT’s Integrated Web Platform Success

  TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

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  RedSeal Looks Online for Lead Gen Gold

  RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

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  Agencies

  The Best Ways to Track Leads

  Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

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  Agencies

  Chief Marketer Listline June 25

  Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

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  Agencies

  In Closing B2B Sales, Follow-Up Matters

  A big difference between B2B and B2C marketing is the follow-up.

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  Agencies

  How Marketing Technology Can Stop Consumer Disconnect

  Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

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  Getting the Most Out of Marketing Automation

  Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

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  Marketing Technology: Are you in Control?

  Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.

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  Social

  Ritz-Carlton Leads in Shift in Social Strategies

  Marketers are shifting social strategies from getting likes to who’s really behind those likes.

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  Agencies

  Honda Markets its Fit to Gen Y

  Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.