TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.
RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.
A big difference between B2B and B2C marketing is the follow-up.
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
Here are four strategies to ensure you're controlling your marketing technology and it's not controlling you.
Marketers are shifting social strategies from getting likes to who's really behind those likes.
Here's a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
