One Big Marketer’s Challenge: Selling to Millennials
Steve Olenski (Forbes.com)
Millennials are the largest group in history with 80 million members strong in the United States alone and who, by the year 2015 are expected to have an annual spend of nearly $2.5 trillion. Yet far too many marketers are having a hard time selling and reaching them. This article offers some advice.
RELATED ARTICLES:
How Kraft, Heineken and the President are Reaching Millennials
