Month: August 2013

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  Data & Analytics

  4 Strategies to Maximize Marketing Investments for Improved Sales Productivity

  Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

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  Digital

  Machine Translation Technologies for Global Brands

  Machine translation technologies impact across five key areas in global marketing organizations.

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  Agencies

  Chief Marketer Listline Aug. 6

  New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

• The Marketer’s Antidote for Consumer ADD: Reducing the Digital Distance

  By Michael Weissman, chairman and CEO, SYNQY Corp.

  To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It’s a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand’s presentation, marketers resort to enticing prospects to take a journey, leaving the site they’re on to visit the brand-owned website where they can receive a richer brand experience. The distraction, diversion and ultimate journey itself has “trained” consumers to act and react in ways that are not always desirable for anyone. But today, technology presents an antidote to the chaos, by providing an alternative to connect the brand and consumer in ways everyone will like.

• Foursquare Is More of a Force to Be Reckoned With, as Its Tips Grow Faster Than Yelp’s Reviews

  Should you be putting effort into Foursquare or Yelp? The answer for small businesses is simple: both. But it’s worth noting that one of those platforms is hotter than the other. According to Fast Company, Foursquare topped 33 million user-generated tips on its location-based platform last month, which reflects a year-over-year increase of about 65 […]

• Small Businesses Shouldn’t Be Afraid to Sell on Social Media: Q&A With QWIQQ

  QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling […]

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  Agencies

  5 Things B2B Marketers Need to Know About Organic Search

  Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

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  Half of Marketers Report Enterprise Data Most Underutilized Asset: Survey

  Some 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata.

• Infographic: The Retailer’s Email Marketing Holiday Calendar for 2013

  ExactTarget, a marketing solutions company, has put together an infographic to help marketers know what the coming months should mean for their holiday email marketing campaigns. Those who think it’s way too early to start thinking about, planning for and sending emails about the winter holidays should know that some retailers are already ahead. Here’s […]

• The A-to-Z Guide to Link Building, From ‘Anchor Text’ to ‘Zzzz’

  If you’re new to search marketing, you might be a bit overwhelmed by all the acronyms and jargon bandied about by more seasoned professionals who talk about link building. Thankfully, Julie Joyce, director of operations at Link Fish Media, has written a comprehensive A-to-Z guide to link building. Here are some of the entries: –