If you’re using a last-touch attribution (LTA) model to measure the value of Facebook advertising, you’re undervaluing that channel by as much as 30 percent. This is the major finding of a new study from Kenshoo, “Quantifying the Impact of Multi-Touch Attribution: Spotlight on Facebook,” which analyzed clients’ live campaign performance data across multiple digital…
Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.
Check out these interviews with featured B2B LeadsCon presenters.
Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
According to the latest figures from Nielsen’s Global AdView Pulse report, spending on display advertising was strong in the first quarter of 2013. However, the global ad spend picture across industries looks a bit more mixed. Nielsen reports that display Internet advertising saw global spending grow 26.3 percent in the first quarter, with especially strong…
Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales…
The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
Here's an analysis of the Omnicom Group and Publicis Groupe deal as analyzed by the Wall Street Journal.
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
