Topic

Month: August 2013

  • Groupon Goes Deeper Into Affiliate Marketing With the Launch of Groupon Partner Network

    Groupon began tinkering with affiliate marketing in late 2009, but today the company is delving deeper into the arena with Groupon Partner Network (GPN). The company calls it “the first proprietary local e-commerce affiliate marketing platform designed to help online publishers better monetize their online presence through the promotion of Groupon deals.” The daily-deals company […]

  • Why Your Brand Should Be a More Social Business: 4 Functions That Will Benefit

    By Andrew Caravella, vice president of marketing, Sprout Social

    We all know that social media has grown far beyond puppy pictures, traffic-flow updates and random personal rants. Countless companies have flocked to social media and charged their teams to build brand awareness, customer loyalty and highlight new products. So, traditionally, social media makes its most permanent home in the marketing and communications function of a business. However, it needs to extend itself well beyond the marketing mix and integrate — strategically and tactically — into a number of key functions.

  • Data & Analytics

    Did the Gmail Tabbed Inbox Reinvent Email Marketing?

    While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

  • Agencies

    The New B2B SEO: Search Experience Optimization

    SEO should now stand for search experience optimization, to account for users’ higher expectations.

  • Agencies

    Email List Prices Still Dropping: Worldata Index

    Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

  • Agencies

    Determining the Value of Social Data and Share of Voice

    CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

  • Agencies

    Chief Marketer Listline Aug. 19

    Lists featured this week include Countryside Publications and Creative Kidstuff.

  • Marketing Automation Simplified

    It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]

  • Marketer’s Guide to Call Tracking for Google SEO and PPC

    Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]

  • How Social Media Data Can Be Turned Into Actionable Insights: Q&A with nBA

    Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies. To learn more about how social media data can be turned into actionable insights, we spoke with Kam […]