Trade shows and other live events can be fertile grounds for lead generation. The problem is that outdated processes of lead capturing currently being used by many companies often involve business cards, sign-up sheets and gleaning information from badges. On top of this, companies are often too slow to nurture and follow up, which puts…
Digital Net Agency (DNA), a performance-based search agency, has put together an infographic titled, “Friends With Benefits: How Social Partnerships Affect Brand Engagement.” It offers an overview of how the end of Instagram’s support for Twitter Cards in mid-December has affected each platform. DNA explains that when Instagram supported Twitter Cards, Instagram was driving traffic…
Facebook is scheduled to reveal a new look for its News Feed on Thursday at 1 p.m. EST. But as with most big announcements these days, it appears that anonymous sources have leaked some information. TechCrunch is reporting that according to “multiple sources both within and close to Facebook,” the big event on Thursday will…
New Touch Interface, Cards, Feeds and Boards Makes It Easy to See Insights, Collaborate with Your Teams and Take Action SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference – March 6, 2013 – Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled an innovative new social-enabled UI for Adobe
O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer might navigate his way to a purchase. The infographic also includes some interesting bits of data, including: –
The success of lead-generation webinars depends on their implementation. One of the main factors that determines attendance for webinars is a single line in the marketing materials: “Recording will be sent to all who register.” According to Lee Salz, founder and CEO of Sales Architects, writing for Social Media Today, that statement is the same…
Microsoft is set to introduce its latest research product, called ViralSearch, this week. ViralSearch does pretty much what you’d expect it to do: The tool tracks trends on Twitter to analyze how bits of content are shared and how viral they are. The resulting visual representations use “trees” and time lines to show how a…
Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later…
With a big transition in its leadership and yet another wave of negative financial results, Groupon appears in need of a moment to pause and consider the customers it needs to survive. Daily-deals fatigue has likely set in for many of the early adopters of these kinds of deals, which explains Groupon’s sagging usage. Danny…
Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company’s emails
