In its “2013 Email Marketing Benchmark Report,” MarketingSherpa asked marketers, “What new developments will affect your email marketing program in the next 12 months?” Fifty-eight percent of respondents pointed to the pervasiveness of smartphones and tablets, while 57 percent said social media. Daniel Burstein, director of editorial content at MarketingSherpa, shares three takeaways, as recommended…
Earlier today Facebook unveiled some big changes to its News Feed. The social network obviously has brands in mind whenever it tweaks things, and this time is no different. Facebook has shared some tips for brands with AllFacebook: –
Amy Porterfield, a social media strategy consultant, offers seven tips for improving conversion rates for Facebook ads, including: –
Facebook just wrapped up its much-anticipated press event unveiling its revamped news feed. The fresh version of the social network makes photos more prominent, introduces a few new topic-specific feeds and gets rid of some clutter on the desktop version of the site, among other things. Here’s a quick overview of the major changes: –
WordStream, a search marketing company, has put together a comprehensive infographic examining how Google makes money from its mobile products and services. The infographic analyzes and grades Google’s top 20 mobile products, from Google AdWords, to Google Now, to Google Glass (grade TBD). It also explains how Google makes money from each of them. Google…
By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group 3 Tips to Achieving Revenue Nirvana This is the third in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. This is Revenue Marketing
As Facebook gears up to unveil a revamped News Feed, Hamish McKenzie at PandoDaily wonders if Facebook Messenger is the “new Facebook.” Facebook Messenger is the top downloaded social networking iOS app today. This reflects a larger trend at play, namely the growing popularity of messenger apps like LINE, KakaoTalk and WhatsApp, not to mention…
Most people will tell you that writing good ad copy requires a strong call to action (CTA) in order to tell the consumer how you want them to act. But marketers should consider whether CTAs are actually necessary in all PPC ads. “Do your consumers relate better to points of interest? Are they more concerned…
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.
The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.
