March 2013 - Page 5 of 11 - Chief Marketer

Chief Marketer Listline March 18

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

Study: 81% of Marketers Use Geo-Precise Targeting

Marketers were quick to hop on the mobile wave in 2012, according to a report from xAd. While use of geo-precise targeting was weak at the start of last year, by the fourth quarter more than 8 out of 10 marketers were using those tactics. xAd’s report, “Mobile-Local Performance States: 2012 Year in Review,” breaks […]

Facebook Is Working on Functional #Hashtags

Up until now, the use of hashtags on Facebook has been sort of #annoying and #pointless, since the biggest social network in the world doesn’t currently turn hashtags into functional conversation organizers. Well, according to a report from The Wall Street Journal, Facebook is working on giving life to hashtags on its site, taking a […]

An Overview of the FTC’s Updated .com Disclosures Guidance

By Jonathan L. Pompan, Esq.; and Ellen T. Berge, Esq., Venable LLP

The Federal Trade Commission (“FTC”) issued new guidance for digital advertisers and marketers, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising” (“.com Disclosures Guide” or “Guide”), on March 12, 2013. The guidance is designed to help mobile and other online advertisers make disclosures clear and conspicuous to avoid deception.

LeadiD Unveils LeadiD Marketplace for Integrated Best-in-Class Marketing Solutions

Marketers can drive better results in less time with Industry’s best, integrated solutions Philadelphia, PA (PRWEB) March 14, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today announced LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD […]

Facebook Mobile Advertising Is Serious Business

By Lauren Blecher, social media account manager at Webmarketing123

Before you dive into your next Facebook ad campaign, take a moment to consider your mobile audience. Whether you’re an experienced social media marketer or just getting your feet wet with social ads, Qwaya’s latest infographic is a stark reminder to pay attention to mobile advertising (note: Qwaya is a Facebook advertising management tool). According to the infographic, 57% percent of Facebook’s 955 million monthly active users view Facebook from their mobile phone, and that number is on the rise with 67 percent year-over-year growth.

Google Study: 55% of Mobile Search Conversions Happen Within an Hour

Marketers should be well aware of the power of mobile search by now. If any of them need more convincing, Google and Nielsen’s recent report, “Mobile Search Moments: Understanding How Mobile Drives Conversions” (embedded below), should nudge them in the right direction. Quick actions According to the report, which is based on an analysis of […]

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