Study: 81% of Marketers Use Geo-Precise Targeting
Marketers were quick to hop on the mobile wave in 2012, according to a report from xAd. While use of geo-precise targeting was weak at the start of last year, by the fourth quarter more than 8 out of 10 marketers were using those tactics.
xAd’s report, “Mobile-Local Performance States: 2012 Year in Review,” breaks down location targeting as follows:
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