A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren't taking advantage of online coupons to help with their...
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Mixing way too many metaphors, we're starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It's not surprising, though, as once...
Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don't. These trade secrets have played a particularly large role in the success of many in the performance marketing...
Mailer groups are thankful for the just-announced small postage increases but don
We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.
Monday's New York Times featured a terrific column by Andrew Ross Sorkin on Groupon's finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin's column is must reading for investors. Consumers have their sources of ...
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...
Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network.
Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
