Topic

Month: October 2011

  • Sell your Holiday Offers like a PR Pro

    Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

  • A Lagging Indicator?

    Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…

  • 43% of Consumers Have Installed a Retailer’s App on Their Mobile Device

    A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.

  • Symbian and Apple iOS Have Highest Mobile CTR

    Jumptap’s latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).

  • The Fraud Paradox

    If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could…

  • Agencies

    School Postcard Effort Makes Enrollment Surge

    Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

  • Agencies

    Water System DRTV Effort Yields $2-Million in Revenue

    An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

  • Agencies

    How Mobile Insight Can Inform Online and Offline Marketing

    Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers’ mobile strategies. Maxymiser’s Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

  • Email

    Email Tricks and Treats

    One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …

  • Mobile

    Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain

    Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes