According to comScore's U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It's variable payout nature...

A recent Retrevo Pulse Study found that while many consumers have installed retailer's apps on their mobile devices, only a small fraction say those apps have helped them buy something.

If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it's unintentionally a trick question. Those in the performance marketing space would answer, yes, they could...

According to the National Retail Federation's (NRF) "2011 Holiday Consumer Intentions and Actions Survey", conducted by BIGresearch, holiday shoppers in the U.S. plan to spend an average of $704.18 each on holiday gifts and seasonal merchandise this year, down slightly from last year's mark.

Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers' mobile strategies. Maxymiser's Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here's what I found. The Natick Collection sent an email invite to ...

Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes