Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the "Roaming Gnome?"
Top executives regularly invest in marketing to boost their company's bottom line, but too many of them don't actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company's products or services, they often fail to tell stories about how their efforts are critical to improving sales…
Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:
This week's selection of lists new to market, from Chief Marketer and NextMark.
While it'll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won't be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.
Health insurer Highmark has enrolled thousands of new members and reduced marketing costs by more than 60% by streamlining its direct response initiatives.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the election year coming up, how much more restrictive legislation do you foresee that could affect marketers?
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